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We Don’t Make Great Decisions If you haven’t read The Choice Factory by Richard Shotton then you should and find out why sometimes we don’t make great decisions. Here is a brief summary from the section about Fundamental Attribution Error: Our behaviour is heavily influenced by the environment we are in (we underestimate the importance […]

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Marketers have long understood that packaging design can impact on shopper decisions below the level of awareness.

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People aren’t rational. That’s what makes communications interesting.

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Some things about decision-making that you should consider.